Monday, November 29, 2010

Keep your Customers by Utilizing Loyalty Incentives

Have your marketing attempts been less than helpful when trying to increase your customer count? Before you attempt to gain new customers, focus on pleasing and maintaining your current customers. You can do this by implementing a customer loyalty incentive program through your POS system.

Customer loyalty incentive programs are designed to maintain and build a business’s customer base. Most incentive programs offer customers special discounts and offers the more frequently they shop. By implementing an incentive program your customers will have more reason to visit your business and will be more willing to give you their personal information such as their home and e-mail addresses.

If a customer is more than satisfied with your business and programs then they will most likely rave about your business to their friends. That is the best and most effective form of advertising, word-of-mouth. Now your new incentive program has not only helped you maintain your current customer, but also helped you gain a few more.

Your POS system will handle all of your customer information, which includes any personal information, purchase history etc. This will ultimately increase customer satisfaction and efficiency. You will be able to handle all your customer accounts by a click of a button. With an easy to use system and new marketing angle, your customer count has the potential to go through the roof!

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