VRP Carries a Retailer to Prominence

It may at first seem odd for running shoes chosen by marathon world record holder, Patrick Makau Musyoki, to be likened unto software for an apparel point of sale system. But, maybe this software package is unusual in the class to which it has been assigned. The Visual Retail Plus software solution is just such a package amidst point of sale systems.

Musyoki knows that a quality running shoe should be reliable. As shoes carry a runner, a retailer of the Twenty-First century is carried by their point of sale and inventory management software. Like Musyoki's shoes, the VRP product is designed to be reliable. Skilled technicians from VRP install more than mere hardware, and their programmers don't just write code. De facto policy at VRP requires that each component of their system be imbued with a solid bastion of confidence. A retailer need not worry about whether their point of sale for clothing will function properly tomorrow. Nevertheless, since very little in this world is free of imperfection, common knowledge informs us of a general guarantee that most every machine will incur moments of difficulty, and not even VRP is beyond the scope of an occasional hiccup. But, in the fast-paced environment of modern retail, to lose functionality of a single POS system is unacceptable. Just one out-of-order register sends a message to customers that the store is weak, unreliable and poorly established; such is the fate of those who install inferior products, concocted by incompetent software designers and backed by insufficient customer support. And, the modern retailer need not settle for a 'solution' of that sort. Musyoki stands tall, confident before the race because he knows that each footfall is precisely cushioned for optimal performance. A champion retailer chooses VRP and is poised to enjoy optimal return on investment.

The people at Visual Retail Plus stand behind their product. When a client calls for help, he or she is assisted by a friendly, knowledgeable and quite capable member of the VRP team. Where other POS firms might take days to resolve a troublesome issue, such difficulties are remedied quickly, within hours. In this way, a store that implements the VRP solution is rescued, side-stepping the immobilizing pitfalls by which others would perish for lack of adequate customer support.

After more than twenty years of experience in POS design, the developers at VRP have honed a finely crafted set of tools, producing a system which is vastly scalable. Even with hundreds of thousands of transactions and cataloged inventory items, VRP deftly handles an otherwise unwieldy database. This is made possible by utilizing the power of Microsoft's SQL Server coupled with superior query algorithms. As a result, VRP is like the champion racer, fast and responsive at the checkout line as well as in the back office.

In the end, Musyoki's choice of running shoe is an integral component in the ensemble of decisions which propel him to succeed. In much the same way, a retailer's climb to prominence can be significantly influenced by their choice in point of sale system. The smooth efficiency of the VRP POS and inventory management package helps a retailer to continue racing into the twenty-sixth mile and beyond. With Visual Retail Plus, a retailer's employees can focus on customer satisfaction instead of having to expend energy in dealing with the frustrations associated with inferior systems. The VRP solution is designed to be reliable in even the most trying of circumstances. And, it is this end to which the brilliant minds at VRP have achieved quite well.

Security and Integrity, the VRP Tradition

From the very beginning of commerce, loss prevention has been a primary concern for the businessman. Thousands of years ago, it was the physically stronger man who was feared. Thievery was facilitated by barbarism, and an even stronger man was enlisted to secure the wares of the lone businessman. Today, the vital blood of a rapid, high-volume retail environment is the byte-stream of information which crisscrosses the world in milliseconds. The contemporary thief attempts to intercept this information and, if successful, he is then capable of wresting money from the bank accounts of unsuspecting patrons, into his control. Security countermeasures are developed in parallel to the schemes of thieves in an ever evolving game of virtual cat-and-mouse. And, at the end of the first decade of the Twenty-first century, an increasingly popular focal point at which criminals seek to obtain debit and credit card information, is weak and poorly implemented point of sale retail software. But, for today's retailer, there is a hope.

With a high-quality and robust implementation of POS security, the ingenious software developers at VRP have constructed a POS system which is impenetrable by any currently known threat. First and foremost, like any reputable point of sale retail software, VRP is certified as PCI compliant. Secondly, among the most damaging threats to business security is that of the malicious insider. To mitigate this threat, the administrator who utilizes VRP, can define an essentially unlimited number of security roles for employee system access. Permissions may be defined in minute detail, allowing a given user/role to execute a particular function while disallowing another. In the event that a user attempts to access functionality for which they have not been granted permission, the VRP security module generates a violation report to be reviewed by the administrator. Furthermore, the VRP point of sale retail software supports intelligent recognition and capture of illegitimate user behavior. The administrator is notified and then deals with said threat before significant damage is sustained.

Maintaining a secure environment for conducting business is only half the picture when developing a top notch point of sale retail software. Security is pointless if a retailer has no data to protect. And, merely possessing data in a crudely organized fashion is of little practical use. The VRP solution brings to the retailer a plethora of customizable reporting tools and numerous methods for entering and reviewing data, maximizing efficiency and minimizing headaches. VRP's reports page boasts an impressive ninety different types of uniquely useful reports which summarize attributes ranging from inventory status to commission reports, weekly supply to employee attendance, busy hours, profit, comparison amongst stores, pay in and pay out, transaction summaries, purchases versus sales, layaways, zip code tracking, associations amongst items sold, purchase orders, transfers and many more. With dozens of traditional and exotic reporting tools, the retailer who leverages the power of VRP's point of sale retail and inventory management software, is now capable of carrying out sophisticated analysis with remarkable ease. Having clear visualization of critical data, he develops an intuitive understanding of business dynamics. The retailer is poised to become an economic leader in his segment; he becomes the strongest man.