Return lines have earned a bad rap over the years. The often times long, chaotic mess of a return line can deter even the most patient of consumers from a store. At first, you might be inclined think that it’s a good thing when costumers don’t return products. Well, granted, you certainly want products going out of the store rather than coming back in, but when a customer can’t return a product because of your hectic return line, it can have a negative impact on your business as well.
If a customer purchases a product they’re unhappy with, your business is automatically put at risk for negative exposure. Of course, there are different levels here. If a guy bought a pair of shoes that don’t quite fit, he probably won’t embark on a personal vendetta against your company. But, if you sold a toaster oven that caught fire in a customer’s kitchen, you might want to expect some backlash. Now, add on the fact that this costumer has to stand in the back of a seemingly endless return line, cradling an extra crispy toaster oven. This won’t be good for business. You’ll inevitably lose that customer’s business as well as anyone he or she talks to.
With point of sale software like Visual Retail Plus, you can eliminate the blunders of your typical return line. Visual Retail Plus barcodes each receipt it produces, so with one quick scan you can access the information to accept return items from any store location. In just a few seconds, you can accept the return item and offer a store credit or any other type of refund. Visual Retail Plus’ electronic journal makes it easy to locate and manage receipts.
When costumers come to a return line, they’re most likely not in the best mood. So, an effectively run return line can help to retain customer satisfaction, which, at the end of the day, propels a company towards success.
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